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Art’s Medium Articles

Making “People Over Profits” Decisions November 8, 2020
With high unemployment and companies slashing to make a profit, it is time to focus on people. Photo by Steve Kutson on Unsplash.What Does “People Over Profit” MeanAs a core business value, people have to come first. At my business, our first core value is “People matter more than anything. Every person benefits from the growth […]
Art Ocain
Skills, Traits, or Characteristics of Entrepreneurs November 7, 2020
Entrepreneurs are a peculiar type of person with a set of skills and traits that come together to make a risk-taking business owner. Mindtools breaks up these skills into categories comprised of personal traits, interpersonal skills, critical thinking and creativity, and technical and practical skills (Mindtools Content Team, n.d.). Entrepreneurs also seem to have an […]
Art Ocain
Marketing Can Suck: Focus On Customer Value Instead May 7, 2020
CustomerFocus on creating value at EVERY step of your marketing strategy. Photo by Campaign Creators on UnsplashThere are two similar approaches to marketing: the 4-Ps “Marketing Mix” approach and the value approach. Put your clients first in marketing with the value approach and make them more loyal and more engaged by showing them that your offer […]
Art Ocain
Cognate Strategies for Business Writing May 5, 2020
Organizing a written project using cognate strategies. Photo by Nick Morrison on UnsplashWriting doesn’t always come easy. Sometimes I struggle to find my voice and tone, or even how formal or informal I should be. When I am writing for business, which is where most of my writing is, I find that it is best for […]
Art Ocain
Boss-Level Self-Control: Improve Your Leadership Communication April 29, 2020
Don’t freak out and react poorly as a leader. Photo by Sebastian Herrmann on UnsplashLearn to self-regulate in a way that you are composed, confident, and respected among your staff, peers, and clients.“The best fighter is never angry” — Lao Tzu“He who controls others may be powerful, but he who has mastered himself is mightier still.” — Lao Tzu“To handle yourself, use your […]
Art Ocain
The DevOps Mindset Will Revolutionize Your Entire Business April 27, 2020
Kanban boards and small multidisciplinary teams. Photo by You X Ventures on UnsplashDefeat your competition and inspire your team with a cultural change. DevOps culture allows companies to:be more collaborativegain footing in the marketplaceallow businesses to change faster and accelerate growthOver the past three years I have been moving my teams at MePush to a DevOps […]
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