Category Archives: Uncategorized

I was interviewed by eWeek and discussed cybersecurity and the future (especially for car dealerships) regarding FTC Safeguards compliance, going into effect on Dec 9, 2022.

I’ve forged so many partnerships with great vendors while working at Airiam. One that I am particularly proud of is the Cybereason partnership. Here’s the press release: https://aithority.com/security/airiam-and-cybereason-partner-to-offer-stronger-incident-response-and-enhanced-cybersecurity/

Here’s an article highlighting 10 factors or controls that reduce ransomware risk. https://www.insurancethoughtleadership.com/cyber/10-keys-reducing-ransomware-attacks The key controls are: multifactor authentication (MFA), endpoint detection and response (EDR), immutable backups, managed detection and response (MDR), patch management, employee awareness and training, privileged access management (PAM), data encryption, email filtering, and attack surface monitoring.

This seems to be a revolutionary idea, as it seems that I am always having to argue this: Patching is an absolute MUST! When I manage IT operations and vulnerability management, I patch continuously. What does that mean? Patch Tuesday comes along? I patch immediately. There’s a new patch for Pulse Secure VPN appliances? IContinue reading “Patching as Resilience”

                Management accounting refers to accounting that helps business managers make decisions through measurement and analysis (What is Managerial Accounting?, n.d.).   In the managed IT services company where I work, management accounting helps establish a strategy, budget, goals/targets, and key performance indicators (KPIs).  These tools help tie individual and team performance to the business performance.Continue reading “Managerial Accounting and MSPs”

I am now on the advisory board for Richmond University Customer Experience Program: https://www.cxrichmond.com/art-ocain.html For those who are unaware, I have a very customer-focused personality and I am big on developing service and products. These CX programs are a reflection of my customer focus. by Arthur Ocain

                Two examples of brands that where manufacturing costs are well below selling price are Hermès (luxury fashion) and Beats (high-end consumer electronics).  Beats headphones are often over $200 in stores but cost $20 in materials and manufacturing costs (Schiesser, 2015).  Likewise, a Hermès handbag that costs $4800 in stores only costs $180 to manufactureContinue reading “Premium Pricing and Luxury Products”

                Demographics are key personal factors that drive a customer’s purchasing decision.  Age, sex, marital status, income, family background, and education are some of the common demographic factors (Pratap, 2021).  People from different demographic groups behave differently.  For instance, men shop differently than women.  Men see something, decide they want it, and buy it, whereContinue reading “Demographics as a Personal Factor for Consumer Behavior”

            Volkswagen, driven by their Strategy 2018, lied to the world with their claims of having ecologically friendly low-emissions diesel vehicles.  When it was discovered that Volkswagen had tricked emissions testing with vehicles that were as much as forty times the permissible pollution limits, a scandal referred to as diesel-gate unfolded (Magadia. 2019, p.5-6).  VolkswagenContinue reading “Volkswagen’s Emissions Scandal and Recovery Strategy”

            Customers often do not like getting email marketing messages, text messages (SMS) from companies about offers, and telemarketing calls because they feel like they are encroaching on their private lives and space.  These marketing methods are some direct marketing methods that are commonly employed to sell products and services.  In addition to direct marketing,Continue reading “Marketing Channels and Direct Marketing”