Product Lifecycle: Google Pixel 6 vs. Google Nest Home Mini

            Google, a company founded in 1998, has grown from a search engine company to a global technology company used by billions of people (From the garage to the Googleplex, n.d.).  Two products that are in different phases of their lifecycle are the Google Pixel 6 and the Google Home Mini.  The brand-new Google PixelContinue reading “Product Lifecycle: Google Pixel 6 vs. Google Nest Home Mini”

Marketing Mix at Sheetz

            Sheetz, a gas station and convenience store brand in the Mid-Atlantic region of the United States, has created many fanatics out of their customers.  Like Wawa and Rutter’s, Sheetz has a made-to-order menu that runs all day and night, all year long.  Their over 600 locations extend through Pennsylvania, Ohio, West Virginia, Maryland, Virginia,Continue reading “Marketing Mix at Sheetz”

Utz Quality Foods Pricing and Marketing Strategy

            Utz is a brand that has grown very slowly over the last century, spreading its roots locally, then regionally, then nationally.  Warren Buffet, a big fan of Utz, contemplated buying it when it was privately-owned (Sellers, 2015).  Although Utz has always invested in marketing and advertising, sponsoring several sports teams and featuring their adsContinue reading “Utz Quality Foods Pricing and Marketing Strategy”

Consumer Behavior of GRRRL Clothing Customers

            GRRRL Clothing, founded by bodybuilder Kortney Olson (Baron, 2018), is a company that empowers women through its movement of body positivity, female appreciation, and freedom, regardless of size (About Us, n.d.).  From ditching traditional sizing measurements (Body Shape Fits: Sizing Based on Athlete Bodies, n.d.) to embracing larger athletes, they have created a companyContinue reading “Consumer Behavior of GRRRL Clothing Customers”

Hershey:  A Pennsylvania brand with global brand equity

                The Hershey Company, based near Harrisburg, Pennsylvania, was founded in 1894 by Milton Hershey and grew into a multinational company (History of Goodness, n.d.) with 80 popular candy brands sold in 60 countries (Hershey Named No. 2 Most Powerful Corporate Brand, n.d.).  The Hershey Company is a leader is the U.S. market for candiesContinue reading “Hershey:  A Pennsylvania brand with global brand equity”

Diversity in Group vs Team Dynamics

The core difference between a group and a team is whether they are working toward a common goal.  As Kristin Arnold says, “A group is a bunch of people who have something in common.  A team is a bunch of people who have something in common and who are working toward a common goal” (Arnold,Continue reading “Diversity in Group vs Team Dynamics”

The Collaborative Approach to Workplace Conflict Resolution

People experience conflict when dealing with other people who have different values and interests (PON Staff, 2020).  Conflict can be uncomfortable, aggressive, and risky sometimes, but it can also be constructive and improve performance and employee interaction when it is controlled and functional conflict (Verdhan, 2021).  There are five common ways which we use toContinue reading “The Collaborative Approach to Workplace Conflict Resolution”

Perceptions of Work Scenarios and Organizational Communication

Respond to the following work scenarios according to this scale:  A – Always  B – Sometimes  C – Never  I believe and trust everything that my superior tells me.  C – Never  With communication, I process and filter the details to my advantage.  B – Sometimes  Information is shared across my organization efficiently.  B –Continue reading “Perceptions of Work Scenarios and Organizational Communication”

Best Practices of Communication for Managers

Inconsistency, lack of clarity, and lack of listening are barriers to communication (Ready Training Online, 2018).  Ineffective communication breaks trust and creates misunderstandings, where effective communication increases engagement, improves efficiencies, and creates opportunities for increased understanding and better morale (SHRM, n.d.).  Three Best Practices of Communication  To solve the problem of consistency, it is aContinue reading “Best Practices of Communication for Managers”

Maslow’s Hierarchy of Needs: Its Effects and Criticisms

Psychologist Abraham Maslow developed the needs model of motivation called Maslow’s Hierarchy of Needs.  The hierarchy is usually visualized as a triangle with physiological needs such as shelter, food, and water at the bottom, then it works up through safety needs, love and belonging needs, esteem needs, and self-actualization needs at the top (McLeod, 2020). Continue reading “Maslow’s Hierarchy of Needs: Its Effects and Criticisms”