Patching as Resilience

This seems to be a revolutionary idea, as it seems that I am always having to argue this: Patching is an absolute MUST! When I manage IT operations and vulnerability management, I patch continuously. What does that mean? Patch Tuesday comes along? I patch immediately. There’s a new patch for Pulse Secure VPN appliances? IContinue reading “Patching as Resilience”

Managerial Accounting and MSPs

                Management accounting refers to accounting that helps business managers make decisions through measurement and analysis (What is Managerial Accounting?, n.d.).   In the managed IT services company where I work, management accounting helps establish a strategy, budget, goals/targets, and key performance indicators (KPIs).  These tools help tie individual and team performance to the business performance.Continue reading “Managerial Accounting and MSPs”

Premium Pricing and Luxury Products

                Two examples of brands that where manufacturing costs are well below selling price are Hermès (luxury fashion) and Beats (high-end consumer electronics).  Beats headphones are often over $200 in stores but cost $20 in materials and manufacturing costs (Schiesser, 2015).  Likewise, a Hermès handbag that costs $4800 in stores only costs $180 to manufactureContinue reading “Premium Pricing and Luxury Products”

Demographics as a Personal Factor for Consumer Behavior

                Demographics are key personal factors that drive a customer’s purchasing decision.  Age, sex, marital status, income, family background, and education are some of the common demographic factors (Pratap, 2021).  People from different demographic groups behave differently.  For instance, men shop differently than women.  Men see something, decide they want it, and buy it, whereContinue reading “Demographics as a Personal Factor for Consumer Behavior”

Volkswagen’s Emissions Scandal and Recovery Strategy

            Volkswagen, driven by their Strategy 2018, lied to the world with their claims of having ecologically friendly low-emissions diesel vehicles.  When it was discovered that Volkswagen had tricked emissions testing with vehicles that were as much as forty times the permissible pollution limits, a scandal referred to as diesel-gate unfolded (Magadia. 2019, p.5-6).  VolkswagenContinue reading “Volkswagen’s Emissions Scandal and Recovery Strategy”

Marketing Channels and Direct Marketing

            Customers often do not like getting email marketing messages, text messages (SMS) from companies about offers, and telemarketing calls because they feel like they are encroaching on their private lives and space.  These marketing methods are some direct marketing methods that are commonly employed to sell products and services.  In addition to direct marketing,Continue reading “Marketing Channels and Direct Marketing”

Chris Voss MasterClass: YouTube Ad Strategy

            Chris Voss, a distinguished hostage negotiator for the FBI, taught a class on the online learning platform called MasterClass.  His class provided training in negotiation tactics for people in all walks of life (Lauren, 2021).  MasterClass published an advertisement on YouTube called Chris Voss Teaches the Art of Negotiation, in which he discusses hisContinue reading “Chris Voss MasterClass: YouTube Ad Strategy”

Factors in a Marketing Communication Budget Plan

                A marketing communication budget plans for and measures the impact of marketing communication spend.  It is a part of marketing planning and sets targets for not only spending but return on investment (Linton, 2017).  A marketing communication budget covers the messaging that communicated out to consumers in the form of public relations, online marketing,Continue reading “Factors in a Marketing Communication Budget Plan”

Fitbit Charge 4: Mature in its product lifecycle

                Fitbit released a fitness tracker called the Charge 4 in April of 2020, which replaced the Charge 3.  When it was released, it was sold at $149.95, and was marketed as a slim, lightweight, but impressive exercise tracker that included sleep tracking and all-day heart rate monitoring (Ellis, 2021b).  The $149.95 price is aContinue reading “Fitbit Charge 4: Mature in its product lifecycle”